How to organize e-commerce art materials? From main image, logo to delivery documents
First organize the materials according to purpose: keep high-quality bitmaps for product photos, keep vector source files as priority for logos and icons, and keep editable drafts for typesetting. Export sizes separately from different channels, and save source files, preview drafts and final delivery drafts separately.
Which materials are suitable for bitmaps and which are suitable for vectors?
The texture, reflection and shadow in product photos usually need to retain the pixel level; logos, icons and simple decorations can give priority to using editable paths. The main image may contain both, and there is no need to convert all assets to SVG for a unified format.
SVG can contain not only paths, but also images and text. Before using the material, you should confirm its content and authorization. Do not judge whether it can be edited or used for commercial design just based on the file suffix.
How to reduce rework when making the main image and detail page from the same set of materials?
First record the size, cropping and text requirements of the current channel, and then create the corresponding drawing board. The main image highlights the main body and selling points, and the details page can explain the size, material, and usage in steps; the brand color, font level, and spacing are unified to facilitate subsequent replacement of materials.
Keep transparent product materials and independent backgrounds for easy layout adjustment. Before exporting, confirm the price copy, specifications, contact information and pattern edges one by one, and do not directly regard the demonstration text in the design draft as actual product information.
- Organize original photos, brand logo, copywriting and channel requirements.
- Create a source file directory and an export directory for each channel.
- Distinguish between editable text, layer materials and composition preview.
- Review according to the actual display size, and then export the final version.
How to name and deliver materials?
The file name can contain project, purpose, size, and version, for example, product-main-1200x1200-v03.png. The final confirmation draft is archived separately to prevent the team from treating the low-resolution preview received in the chat as the source file.
When delivering, describe the software used, missing fonts or link materials, and content that requires confirmation from the other party. If you use this site to organize vector graphics, the original conversion draft and the edited export draft should be saved separately to ensure that retroactive modifications can be made.
SVG format basis and reference materials
SVG can contain both vector shapes, images, and text. Therefore, a file name ending in .svg does not alone prove that the original image has been converted to an editable path.W3C SVG 2 Specification: SVG Graphics Objectdescribes these object types.
The above information is used to describe the file format. The upload restrictions, membership requirements, results saving and editing capabilities of this site are subject to the page description and actual functions.